Description
Wiley India Management And Entrepreneurship 2020 by Naidu & Rao
This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.
About the Author
N.V.R. Naidu is Professor and Head, Department of Industrial Engineering and Management, M.S. Ramaiah Institute of Technology, Bangalore. He has a teaching experience of 29 years. He has presented/published about 80 technical papers both in national and international journals/conferences. He has also authored Industrial Management; Production and Operations Management; Engineering Economy; Total Quality Management; Operations Research and Metrology and Quality Control. He is a life member of several professional bodies like IIIE, ORSI, NIQR, ISTE, ISI and SAE.
T. Krishna Rao is Principal, Siddharth Institute of Engineering and Technology, Chittoor, AP. He has 32 years of experience of both teaching and industry. Earlier he was Deputy General Manager, (Designs), HMT Machine Tools, Bangalore; HOD, Mechanical Engineering, Sri Venkateswara College of Engineering, Bangalore; Asst. Prof. MSRIT, Bangalore; Principal, GIST, Jaggayyapet, A.P. He has also published several technical papers. His bio data has been included in Marquis “Who’s Who in Science and Engineering”, USA. He was also included in “Leading Engineers of World 2006” and “Top 100 Engineers of the World 2008” by International Biographical Centre, Cambridge, London.
TABLE OF CONTENTS
BOOK REVIEW
Introduction
Management
Planning
Organizing
Staffing
Directing
Controlling
Marketing Management
Product Development
Sales Management
Cost Accounting
Entrepreneurship
Small Scale Industry
Institutional Support
Preparation of Project
Industrial Ownership
Index