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MARKET ORIENTATION CORPORATE CULTURE AND BUSINESS PERF at Meripustak

MARKET ORIENTATION CORPORATE CULTURE AND BUSINESS PERF

Books from same Author: Satyendra Singh

Books from same Publisher: Taylor & Francis Ltd

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    • General Information  
    Author(s)Satyendra Singh
    PublisherTaylor & Francis Ltd
    ISBN9780754635789
    Pages198
    BindingHardback
    LanguageEnglish
    Publish YearAugust 2004

    Description

    Taylor & Francis Ltd MARKET ORIENTATION CORPORATE CULTURE AND BUSINESS PERF by Satyendra Singh

    This book considers the importance of market orientation and corporate culture on business performance. By avoiding a focus on a specific market orientation scale the author adopts a multifaceted view of the concept to make the scale more representative of market-orientated activities. Similarly the performance measurements are based on a multidimensional view of financial and non-financial indicators. A new performance indicator global presence is utilized to examine the relationship between market orientation and the globalization of companies. Coupling theory with the case studies this well researched book will prove valuable not only to academicians but also to the practitioners who are concerned with the dynamics of the current global business environment which is characterized as volatile and competitive.