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Law Of Marketing 2Nd Edition at Meripustak

Law Of Marketing 2Nd Edition

Books from same Author: Oswald L J

Books from same Publisher: Cengage

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Oswald L J
    PublisherCengage
    EditionEdition Statement 2nd edition
    ISBN9780538452731
    Pages448
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Cengage Law Of Marketing 2Nd Edition by Oswald L J

    Experienced Marketing Managers Know That The Law Affects Marketing Activities In A Variety Of Ways. Lynda OswaldS The Law Of Marketing 2E International Edition Traces A ProductS Life Cycle - From Development To Distribution To Promotion To Sale - And Addresses The Particular Marketing Principles And Legal Issues Associated With Each Stage. Current Business Examples Stress The Relevance Of These Concepts To The Everyday Business World While Legal Cases Are Included To Spark Discussion And Encourage Critical Thinking. The Law Of Marketing 2E International Edition Is Designed Help You Become A Successful Manger Who Knows How To Avoid Legal Problems And Make Informed Decisions.Show More