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Kleppners Advertising Procedure, 16Th Edition at Meripustak

Kleppners Advertising Procedure, 16Th Edition

Books from same Author: W Ronald Lane and Karen Whitehill King and J Thomas Russell

Books from same Publisher: Pearson India

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    • General Information  
    Author(s)W Ronald Lane and Karen Whitehill King and J Thomas Russell
    PublisherPearson India
    Edition16
    ISBN9788131719558
    Pages784
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2011

    Description

    Pearson India Kleppners Advertising Procedure, 16Th Edition by W Ronald Lane and Karen Whitehill King and J Thomas Russell

    This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special emphasis on IMC