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Key Concepts In Marketing 2004 Edition at Meripustak

Key Concepts In Marketing 2004 Edition

Books from same Author: Jonathan Sutherland

Books from same Publisher: MacMillan Education UK

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    • General Information  
    Author(s)Jonathan Sutherland
    PublisherMacMillan Education UK
    ISBN9781403915276
    Pages310
    BindingPaperback
    LanguageEnglish
    Publish YearAugust 2004

    Description

    MacMillan Education UK Key Concepts In Marketing 2004 Edition by Jonathan Sutherland

    Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.