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Introduction to Social Marketing at Meripustak

Introduction to Social Marketing

Books from same Author: G B Mukherji

Books from same Publisher: India Research Press

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)G B Mukherji
    PublisherIndia Research Press
    ISBN9788188353064
    Pages294
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2004

    Description

    India Research Press Introduction to Social Marketing by G B Mukherji

    "Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India's social marketing discipline are illustrated."show more