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Internet Marketing With Mindtap 4th Edition at Meripustak

Internet Marketing With Mindtap 4th Edition

Books from same Author: Mary-Lou Roberts and Debra Zahay

Books from same Publisher: Cengage India

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Mary-Lou Roberts and Debra Zahay
    PublisherCengage India
    ISBN9789355734570
    Pages576
    BindingPaperback
    LanguageEnglish
    Publish YearSeptember 2022

    Description

    Cengage India Internet Marketing With Mindtap 4th Edition by Mary-Lou Roberts and Debra Zahay

    INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.