International Marketing Strate at Meripustak

International Marketing Strate

Books from same Author: Doole Isobel

Books from same Publisher: Intl Thomson Business Pre

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  • General Information  
    Author(s)Doole Isobel
    PublisherIntl Thomson Business Pre
    Edition8th Edition
    ISBN9781473758742
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2019

    Description

    Intl Thomson Business Pre International Marketing Strate by Doole Isobel

    Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.