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International Marketing Management 1990 Edition at Meripustak

International Marketing Management 1990 Edition

Books from same Author: JAIN S. C

Books from same Publisher: McGraw-Hill

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    • General Information  
    Author(s)JAIN S. C
    PublisherMcGraw-Hill
    ISBN9780534921316
    Pages758
    BindingHardback
    LanguageEnglish
    Publish YearFebruary 1990

    Description

    McGraw-Hill International Marketing Management 1990 Edition by JAIN S. C

    This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business.