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International E-Business Marketing 1ED at Meripustak

International E-Business Marketing 1ED

Books from same Author: Richard Fletcher And Jim Bell And Rob Mcnaughton

Books from same Publisher: Cengage Learning

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    • General Information  
    Author(s)Richard Fletcher And Jim Bell And Rob Mcnaughton
    PublisherCengage Learning
    Edition1st Edition
    ISBN9781861529459
    Pages320
    BindingPaperBack
    LanguageEnglish
    Publish YearApril 2004

    Description

    Cengage Learning International E-Business Marketing 1ED by Richard Fletcher And Jim Bell And Rob Mcnaughton

    Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.