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International Dictionary of Marketing at Meripustak

International Dictionary of Marketing

Books from same Author: Daniel Yadin

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Daniel Yadin
    PublisherKogan Page India Pvt. Limited
    ISBN9780749449247
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2006

    Description

    Kogan Page India Pvt. Limited International Dictionary of Marketing by Daniel Yadin

    Written in clear unambiguous English this uniquely useful dictionary provides accurate descriptions of the techniques practices terminology and jargon used in marketing and marketing-related areas. The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments making it an essential and practical guide for experienced professionals as well as for trainees and students.