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International Communications Strategy at Meripustak

International Communications Strategy

Books from same Author: Silvia Cambie Yang-ay Ooi

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Silvia Cambie Yang-ay Ooi
    PublisherKogan Page India Pvt. Limited
    ISBN9780749460709
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page India Pvt. Limited International Communications Strategy by Silvia Cambie Yang-ay Ooi

    International Communications Strategy explores the cross-cultural challenges currently facing communicators and PR practitioners. Globalization offshoring and the rise of emerging-market multinationals are transforming the communication sector beyond recognition. New channels of global communication are also being opened by social media bringing different communities across the world together instantaneously online and creating new audiences. International Communications Strategy shows communicators how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world. This informative and practical new title also gives practitioners the effective tools for understanding social media and internet cultures and shows them how to link online and offline communication work successfully. Including hands-on case studies and best practices from all over the world International Communications Strategy equips communicators with the skills needed in order to get up to speed in the era of global interconnectedness.