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International Business First Edition at Meripustak

International Business First Edition

Books from same Author: Buckley

Books from same Publisher: Routledge (T&F)

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    • General Information  
    Author(s)Buckley
    PublisherRoutledge (T&F)
    Edition1st Edition
    ISBN9781138708563
    Pages494
    BindingSpiral
    LanguageEnglish
    Publish YearJanuary 2019

    Description

    Routledge (T&F) International Business First Edition by Buckley

    This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide. It contains readings on the management of international business from 1936 to 1998. Looking at managing abroad and the internationalism of firms including issues of appraising foreign investment opportunities, the foreign investment decision process and the evolution of the multinational enterprise. The operations and planning of the multinational firm are surveyed over time from early models of "Headquarters and Subsidiary" to global strategies. The key issues of international strategic alliances and joint ventures are also examined; concluding with approaches to forward looking international management.