Intellectual Property Rights Management Rookies Dealers and Strategists 2015 Edition at Meripustak

Intellectual Property Rights Management Rookies Dealers and Strategists 2015 Edition

Books from same Author: L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel

Books from same Publisher: Palgrave

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  • General Information  
    Author(s)L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel
    PublisherPalgrave
    ISBN9781137469526
    Pages195
    BindingHardback
    LanguageEnglish
    Publish YearFebruary 2015

    Description

    Palgrave Intellectual Property Rights Management Rookies Dealers and Strategists 2015 Edition by L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel

    This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.