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Integrated Advertising Promotion And Marketing Communictions: Global Edition, 6Th Edition at Meripustak

Integrated Advertising Promotion And Marketing Communictions: Global Edition, 6Th Edition

Books from same Author: Kenneth E Clow

Books from same Publisher: Pearson India

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    • General Information  
    Author(s)Kenneth E Clow
    PublisherPearson India
    Edition6
    ISBN9789332518377
    Pages460
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2013

    Description

    Pearson India Integrated Advertising Promotion And Marketing Communictions: Global Edition, 6Th Edition by Kenneth E Clow

    Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.