Innovation Management 1st Edition at Meripustak

Innovation Management 1st Edition

Books from same Author: Jan Van Den Ende

Books from same Publisher: Bloomsbury

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  • General Information  
    Author(s)Jan Van Den Ende
    PublisherBloomsbury
    Edition1st Edition
    ISBN9789356403239
    Pages280
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2023

    Description

    Bloomsbury Innovation Management 1st Edition by Jan Van Den Ende

    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.