Innovation Competition in Zimbabwean Pentecostalism Megachurches and the Marketization of Religion at Meripustak

Innovation Competition in Zimbabwean Pentecostalism Megachurches and the Marketization of Religion

Books from same Author: Ezra Chitando

Books from same Publisher: Bloomsbury

Related Category: Author List / Publisher List


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  • General Information  
    Author(s) Ezra Chitando
    PublisherBloomsbury
    ISBN9781350176010
    Pages256
    BindingHardcover
    LanguageEnglish
    Publish YearFebruary 2021

    Description

    Bloomsbury Innovation Competition in Zimbabwean Pentecostalism Megachurches and the Marketization of Religion by Ezra Chitando

    Using the concept of a “religious market”, this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients.Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain.Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion.