Description
Arjun Publishing House Information Technology and Marketing Management by Vasu Deva
Contents : Book: Modern marketing is the most powerful and definiteforce in the  development of modern civilization.Fueled by scientificresearch and  development, the evolution of marketing is synonymous withman struggle to  improve condition of life on the planet, and desire tocreate altogether  new ways of communicating, working, living, thinking totransform what we  are. Author:Dr. Vasu Deva, Director, MIMS and Professor, theBirla Technological  Institue, has wide experience in teaching, training researchand  consultancy.