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Information Communication Technologies And Globalization Of Retailing Applications at Meripustak

Information Communication Technologies And Globalization Of Retailing Applications

Books from same Author: Dr Rajagopal

Books from same Publisher: IGI Global Scientific Publishing

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    • General Information  
    Author(s)Dr Rajagopal
    PublisherIGI Global Scientific Publishing
    Edition1st Edition
    ISBN9781605662480
    Pages374
    BindingHardcover
    LanguageEnglish
    Publish YearJanuary 2009

    Description

    IGI Global Scientific Publishing Information Communication Technologies And Globalization Of Retailing Applications by Dr Rajagopal

    Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.