Influencers and Creators at Meripustak

Influencers and Creators

Books from same Author: Kozinets Robert

Books from same Publisher: Sage Publishing

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Kozinets Robert
    PublisherSage Publishing
    Edition1st Edition
    ISBN9781529768640
    Pages384
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2023

    Description

    Sage Publishing Influencers and Creators by Kozinets Robert

    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:the influencer phenomenon as a form of persuasionas a structural change in mediaas a culture shiftas a challenge to equalityregulations impacting the phenomenonethical implicationsWith useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.