Indian Media Giants Unveiling the Business Dynamics of Print Legacies at Meripustak

Indian Media Giants Unveiling the Business Dynamics of Print Legacies

Books from same Author: Surbhi Dahiya

Books from same Publisher: Oxford University Press

Related Category: Author List / Publisher List


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  • General Information  
    Author(s) Surbhi Dahiya
    PublisherOxford University Press
    ISBN9780190132620
    Pages800
    BindingHardcover
    LanguageEnglish
    Publish YearJune 2022

    Description

    Oxford University Press Indian Media Giants Unveiling the Business Dynamics of Print Legacies by Surbhi Dahiya

    Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.