Description
Kogan Page Limited How to Succeed at Retail (PB) by Keith Lincoln Lars Thomassen
Whether you???re a conventional brand or a traditional retailer in your own right, the critical issue for many is being successful at retail. Unfortunately retail success can be extremely elusive in a world of increasingly powerful retailers, fragmented communications and knowledgeable shoppers. Concise and authoritative, it identifies the key factors that can lead to retail success and retail obsession. International business experts Keith Lincoln and Lars Thomassen have analysed hundreds of case studies and isolated twenty-five that demonstrate how the world???s most successful brands and retailers sell themselves to today???s demanding shoppers. These benchmark cases include ??? Apple ??? ASSA ABLOY ??? Bose ??? Courvoisier ??? Dyson ??? easyJet ??? Gillette ??? Gooh! ??? Guinness ??? H & M ??? Holland & Holland ??? Innocent ??? Karmaloop ??? Oliviers & Co. ??? P & G ??? Peroni ??? Red Bull ??? REI ??? Senseo ??? Starbucks ??? Superquinn ??? Tchibo ??? Whole Foods Market ??? Yoyamart ??? Zara How to Succeed at Retail also provides an operational methodology based on the strategies of these successful brands that can be applied directly to your company. A series of strategic tools and brainstorming techniques developed by the authors will enable you to create inspiring retail ideas for your organization that ensure you not only survive but thrive. About Author: S Keith Lincoln is one of the world???s leading authorities on brands and global trends. He has advised literally hundreds of leading multinational companies on branding, retailing and actioning global social trends. Lars Thomassen started his career in advertising 30 years ago and he has been involved in communications ever since. In 1979 he co-founded Henriksen & Sieling, later BBDO Denmark.