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How to Market Books 4th ed. at Meripustak

How to Market Books 4th ed.

Books from same Author: Alison Baverstock

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Alison Baverstock
    PublisherKogan Page India Pvt. Limited
    ISBN9780749454715
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited How to Market Books 4th ed. by Alison Baverstock

    How to Market Books now in its fourth edition has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains by new channels to market by new players such as supermarkets and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in todays increasingly competitive bookselling environment.