Hotel Management Marketing Sales and Accounting at Meripustak

Hotel Management Marketing Sales and Accounting

Books from same Author: Dr Pankaj Sharma

Books from same Publisher: The Hospitality Press

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Dr Pankaj Sharma
    PublisherThe Hospitality Press
    ISBN9789395806077
    Pages142
    BindingSoftcover
    Publish YearJanuary 2023

    Description

    The Hospitality Press Hotel Management Marketing Sales and Accounting by Dr Pankaj Sharma

    This book presents a contemporary and future-oriented marketing approach to medium-sized and large enterprises in all business-to-business industries/Hotels, which includes the necessary explicit integration of marketing, sales and customer management. In this book, discussion of Marketing: An Introduction, Sales: An Overview, Accounting: An Overview, Hotel Marketing, Hotel Sales, and Disasters in Hotels: Case Studies and Management Accounting. Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging to be more attractive to buyers; selection of the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.