Description
The Hospitality Press Hotel Management Marketing Sales and Accounting by Dr Pankaj Sharma
This book presents a contemporary and future-oriented marketing approach to medium-sized and large enterprises in all business-to-business industries/Hotels, which includes the necessary explicit integration of marketing, sales and customer management. In this book, discussion of Marketing: An Introduction, Sales: An Overview, Accounting: An Overview, Hotel Marketing, Hotel Sales, and Disasters in Hotels: Case Studies and Management Accounting. Marketing is the process of intentionally stimulating demand for and purchases of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging to be more attractive to buyers; selection of the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.