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Hospitality Marketing Principles and Practice 2Nd Edn at Meripustak

Hospitality Marketing Principles and Practice 2Nd Edn

Books from same Author: Bowie And D

Books from same Publisher: Taylor & Francis

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Bowie And D
    PublisherTaylor & Francis
    Edition2nd Edition
    ISBN9780080967912
    Pages448
    BindingSoftcover
    LanguageEnglish
    Publish YearMay 2011

    Description

    Taylor & Francis Hospitality Marketing Principles and Practice 2Nd Edn by Bowie And D

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. . New UK and international case studies that prepare you for work in a global industry . Activities for each chapter that will assess your understanding and marketing knowledge . A new inside cover feature that links real-life marketing campaigns to the book's case studies