Hospitality Marketing Management 2009 Edition at Meripustak

Hospitality Marketing Management 2009 Edition

Books from same Author: Robert D. Reid, David C. Bojanic

Books from same Publisher: John Wiley

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  • General Information  
    Author(s)Robert D. Reid, David C. Bojanic
    PublisherJohn Wiley
    ISBN9780470088586
    Pages672
    BindingHardback
    LanguageEnglish
    Publish YearMarch 2009

    Description

    John Wiley Hospitality Marketing Management 2009 Edition by Robert D. Reid, David C. Bojanic

    Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.