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Guerrilla Marketing Research at Meripustak

Guerrilla Marketing Research

Books from same Author: Robert J Kaden

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

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    • General Information  
    Author(s)Robert J Kaden
    PublisherKogan Page India Pvt. Limited
    ISBN9780749448998
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2007

    Description

    Kogan Page India Pvt. Limited Guerrilla Marketing Research by Robert J Kaden

    Not only is marketing research well within the budget of any company its also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business whatever its size can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed the authors tried and tested techniques will benefit the most sceptical business owner manager or entrepreneur.