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Great Answers to Tough Marketing Questions 2nd/ed KOGAN PAGE 2002 at Meripustak

Great Answers to Tough Marketing Questions 2nd/ed KOGAN PAGE 2002

Books from same Author: P R Smith

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)P R Smith
    PublisherKogan Page India Pvt. Limited
    ISBN9788175545816
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2012

    Description

    Kogan Page India Pvt. Limited Great Answers to Tough Marketing Questions 2nd/ed KOGAN PAGE 2002 by P R Smith

    Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost. Whether youre a first-time manager a student of marketing or even a seasoned practitioner youll find Paul Smiths original fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline. Youll find out: why so much marketing is bad marketing; how to produce a winning marketing plan; why every marketing mix is unique; how to integrate the new media; how to do low-cost market research; which are the most powerful and proven techniques; what the big players can teach us; and much much more. A new edition of this popular book fully updated and revised to take account of the latest developments in the fast-moving world of marketing. Now includes brand new cases and up-to-the minute material on interactive marketing and e-business. Great Answers to Tough Marketing Questions is unlike any other marketing book that youre likely to read. Discarding the usual theory and jargon Paul Smith cuts to the chase to bring you sharp succinct no-nonsense answers to 120 of the most baffling questions any marketer is likely to face such as: How do I devise a great marketing campaign? How do I evaluate the results? Why must I not ignore the new media? How do I integrate my marketing communications? How do I make a brand extension work? What are the 7 Ps? Why do customers buy? How do I make my budget work harder? Whatever stage youre at in your marketing career you cant fail to learn something new with Great Answers to Tough Marketing Questions. Make sure its top of your reading list!