Globalisation and Advertising in Emerging Economics Brazil Russia India and China at Meripustak

Globalisation and Advertising in Emerging Economics Brazil Russia India and China

Books from same Author: Lynne Ciochetto

Books from same Publisher: Taylor and Francis Ltd

Related Category: Author List / Publisher List


  • Retail Price: ₹ 14850/- [ 19.00% off ]

    Seller Price: ₹ 12029

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 19.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 19.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Free Shipping Available



Click for International Orders
  • Provide Fastest Delivery

  • 100% Original Guaranteed
  • General Information  
    Author(s)Lynne Ciochetto
    PublisherTaylor and Francis Ltd
    ISBN9780415562003
    Pages188
    BindingHardcover
    LanguageEnglish
    Publish YearDecember 2011

    Description

    Taylor and Francis Ltd Globalisation and Advertising in Emerging Economics Brazil Russia India and China by Lynne Ciochetto

    Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.show more