Track Order   | Customer Support   | Request Book   |
International Order
Global Brand Strategy at Meripustak

Global Brand Strategy

Books from same Author: Sicco Van Gelder

Books from same Publisher: Kogan Page India Pvt. Limited

Related Category: Author List / Publisher List

  • Retail Price: ₹ 325/- [ 0.00% off ]

    Seller Price: ₹ 325

Sold By: T K Pandey      Click for Bulk Order

Offer 1: Get ₹ 111 extra discount on minimum ₹ 500 [Use Code: Bharat]

Offer 2: Get 0.00 % + Flat ₹ 100 discount on shopping of ₹ 1500 [Use Code: IND100]

Offer 3: Get 0.00 % + Flat ₹ 300 discount on shopping of ₹ 5000 [Use Code: MPSTK300]

Free Shipping (for orders above ₹ 499) *T&C apply.

In Stock

Shipping charge ₹ 75 for orders below 500


Click for International Orders
  • Provide Fastest Delivery
  • 100% Original Guaranteed
    • General Information  
    Author(s)Sicco Van Gelder
    PublisherKogan Page India Pvt. Limited
    ISBN9780749442132
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2008

    Description

    Kogan Page India Pvt. Limited Global Brand Strategy by Sicco Van Gelder

    Going global with a brand is one of the key issues facing brand managers today. But how do they ensure that their brand realizes its full potential as it stretches across multiple cultures and markets? How do they balance the differing requirements of ensuring that the brand meets local needs with the desire to maintain global brand consistency? In Global Brand Strategy Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree a common basis for their brand strategy and planning. Drawing on his extensive experience he has created a unique framework the Global Brand Proposition Model which enables them to analyse their brand s sensitivity and vulnerability to specific internal and external influences across a multitude of diverse markets and societies.