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Global Account Management at Meripustak

Global Account Management

Books from same Author: Peter Cheverton

Books from same Publisher: Kogan Page India Pvt. Limited

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    • General Information  
    Author(s)Peter Cheverton
    PublisherKogan Page India Pvt. Limited
    ISBN9788175545403
    Pages256
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2010

    Description

    Kogan Page India Pvt. Limited Global Account Management by Peter Cheverton

    The prospect of true Global Account Management (GAM) looms large for many suppliers as their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved. Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success. About Author: Peter Cheverton is a Director of INSIGHT Marketing and People an international training and consultancy firm specializing in marketing and key account management with clients in fmcg financial services pharmaceuticals speciality chemicals and IT. He is the author of Key Account Management and Key Marketing Skills both published by Kogan Page