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Global Account Management 2009 at Meripustak

Global Account Management 2009

Books from same Author: Peter Cheverton

Books from same Publisher: Kogan Page Special Priced Titles

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    • General Information  
    Author(s)Peter Cheverton
    PublisherKogan Page Special Priced Titles
    ISBN9780749448981
    Pages256
    BindingPaperback
    LanguageEnglish
    Publish YearJanuary 2009

    Description

    Kogan Page Special Priced Titles Global Account Management 2009 by Peter Cheverton

    The prospect of true Global Account Management (GAM) looms large for many suppliers as their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved. Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success.