Description
Wiley India Fundamentals Of Strategic Mangement 2008 Edition by Raghavan Parthasarthy
The text of the book is written in a simple, engaging, and conversational style. In this book ideas in each chapter are clearly developed to enable students to quickly grasp and internalize the concepts. The each chapter of this book begins with an anecdotal vignette and ends with a recapitulative summary. The book contains one chapter which is devoted entirely to corporate governance and social responsibility. Table Of Contents: I. Strategic Management Context 1. Overview of Strategic Management 2. Mission, Stakeholders, Governance, and Social Responsibility II. Situation Analysis 3. The External Environment: Assessing Competitive Opportunities and Threats 4. The Internal Environment: Assessing a Firm's Competencies and Competitive Advantages III