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Forecasting Company Profiles at Meripustak

Forecasting Company Profiles

Books from same Author: Fred Wellings

Books from same Publisher: ELSEVIER SCIENCE & TECHNOLOGY

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    • General Information  
    Author(s)Fred Wellings
    PublisherELSEVIER SCIENCE & TECHNOLOGY
    ISBN9781855734043
    Pages224
    BindingPaperback
    LanguageEnglish
    Publish YearSeptember 1998

    Description

    ELSEVIER SCIENCE & TECHNOLOGY Forecasting Company Profiles by Fred Wellings

    In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real world where both time and hard facts may be in equally short supply. It lays emphasis on the patterns of industrial and corporate behaviour and the forecasters ability to recognise and anticipate these patterns. The first part of the book covers the industrial background within which the individual companies operate, and part two moves the forecaster on from the industry to the company.