Description
Pearson India Exploring Research 10Ed by Salkind J Neil
Exploring Research, 10e presents the basics of research, describing how to collect and analyze data and providing thorough instruction on how to prepare and write research proposals and manuscripts. It covers the research process, problem ion, sampling and generalizability, and the measurement process, as well as the most common types of research models used in the social and behavioral sciences, including qualitative methods. This edition explores the use of electronic sources for research with more information about conducting research and literature reviews online and includes new information on how social media can be used in a research context and places a strong emphasis on ethics. This book is a useful resource for students, scholars and professionals across functions to understand the approach to initiate and conduct research and present authentic research reports.