Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective 2014 Edition at Meripustak

Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective 2014 Edition

Books from same Author: S. Bullo

Books from same Publisher: Palgrave MacMillan

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)S. Bullo
    PublisherPalgrave MacMillan
    ISBN9781137350428
    Pages207
    BindingHardback
    LanguageEnglish
    Publish YearAugust 2014

    Description

    Palgrave MacMillan Evaluation in Advertising Reception A Socio-Cognitive and Linguistic Perspective 2014 Edition by S. Bullo

    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Table of contents :- 1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception