Essentials of Marketing With 1pass for Infotrac 2005 Edition at Meripustak

Essentials of Marketing With 1pass for Infotrac 2005 Edition

Books from same Author: Prof Joseph F. Hair, Prof Carl McDaniel, Prof C. Lamb

Books from same Publisher: Cengage

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  • General Information  
    Author(s)Prof Joseph F. Hair, Prof Carl McDaniel, Prof C. Lamb
    PublisherCengage
    ISBN9780324316643
    Pages576
    BindingPaperback
    LanguageEnglish
    Publish YearOctober 2005

    Description

    Cengage Essentials of Marketing With 1pass for Infotrac 2005 Edition by Prof Joseph F. Hair, Prof Carl McDaniel, Prof C. Lamb

    ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.