Description
Mc Graw Hill Essentials of Marketing Research by David Ortinau
9781266261503EAN international edition of Essentials of Marketing Research 6th Edition By Joseph F. Hair, David J. Ortinau, Dana E. Harrison*****Student textbook only. No Connect Access Code included*******Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.