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Essentials of Marketing 2000 Edition at Meripustak

Essentials of Marketing 2000 Edition

Books from same Author: Charles Lamb, Prof Joseph F. Hair, Prof Carl McDaniel

Books from same Publisher: Cengage

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    • General Information  
    Author(s)Charles Lamb, Prof Joseph F. Hair, Prof Carl McDaniel
    PublisherCengage
    ISBN9780324043761
    Pages608
    BindingPaperback
    LanguageEnglish
    Publish YearApril 2000

    Description

    Cengage Essentials of Marketing 2000 Edition by Charles Lamb, Prof Joseph F. Hair, Prof Carl McDaniel

    Providing coverage of key marketing topics and issues, this text features an online chapter on Internet Marketing and a full set of ancillaries. Entrepreneurship boxes should help users apply concepts to the fastest-growing segment of business: small business.