Essentials Of Marketing Research at Meripustak

Essentials Of Marketing Research

Books from same Author: Zikmund W G

Books from same Publisher: Cengage Learning

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  • General Information  
    Author(s)Zikmund W G
    PublisherCengage Learning
    ISBN9780324182576
    Pages496
    BindingSoftbound
    LanguageEnglish
    Publish YearAugust 2002

    Description

    Cengage Learning Essentials Of Marketing Research by Zikmund W G

    In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.