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Essentials Of Marketing 2Nd Edition at Meripustak

Essentials Of Marketing 2Nd Edition

Books from same Author: Jane Summers , Michael Gardiner

Books from same Publisher: Cengage Learning Australia

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    • General Information  
    Author(s)Jane Summers , Michael Gardiner
    PublisherCengage Learning Australia
    ISBN9780170122672
    Pages537
    BindingPaperback
    Language English
    Publish YearDecember 2015

    Description

    Cengage Learning Australia Essentials Of Marketing 2Nd Edition by Jane Summers , Michael Gardiner

    This text is written for Australian and New Zealand students who are taking a one-semester subject in introductory marketing. It provides a concise, yet comprehensive coverage of marketing theory and practice, and will give marketing major students a sound knowledge base to build upon, and business students, tools needed for marketing applications.