Essentials Of Consumer Behavior 2nd Edition at Meripustak

Essentials Of Consumer Behavior 2nd Edition

Books from same Author: Stephens Debra L

Books from same Publisher: T&F/Routledge

Related Category: Author List / Publisher List


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  • General Information  
    Author(s)Stephens Debra L
    PublisherT&F/Routledge
    Edition2nd Edition
    ISBN9780367426866
    Pages215
    BindingSoftcover
    LanguageEnglish
    Publish YearJanuary 2023

    Description

    T&F/Routledge Essentials Of Consumer Behavior 2nd Edition by Stephens Debra L

    This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including:Technology now integrated into all chaptersConsumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and genderConsumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchasesSuitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.