Description
NIPA Entrepreneurship and Agriculture: Communication and Production Resilience by Sankar Kr Acharya and Tanmoy Kundu and Rajnandan Bairagya
A metamorphosis in Indian agriculture is inevitable and imminent. Agriculture must have to go by a profit making venture with fresh, dazzling and performing entrepreneurship. Our farmer producers need to undergo a drastic and robust change in their outlook, skill and pace of execution so that all green produces can have transformation into a product, a perfect blend of business ecology, social marketing and assured profitability. The basic understanding is that farmers produce food, a commodity, not just a crop. Prof Sankar Kr Acharya, the brilliant mind in extension research with his band of hugely talented scholars, are exactly doing what modern and enterprising agriculture of the world needs to do right at this moment. Else, youth of the world will be disillusioned about the feasibility and relevance of agriculture as occupation. The book offers one of the rarest genres of extension research which combines communication with production resilience, entrepreneurship with behavioral economics.