Description
Cengage India Entrepreneurship New Venture Management by Safal Batra
This comprehensive textbook provides a fundamental framework for understanding the theory,process, and practice of entrepreneurship. It captures the concepts and insights that would equipaspiring and practicing entrepreneurs with the necessary expertise for starting and running theirventures. The author has consciously attempted to strike a balance between theory and practicewhile keeping a concise and lucid approach. It assumes no prior knowledge at the reader’s end andcaters to Management and Engineering streams alike. This book includes more than 100 real-lifeexamples of start-ups from India. It discusses all aspects of launching a venture—including, but notlimited to, idea generation, market validation, team building, fund-raising, product marketing, andcustomer outreach and engagement, acquiring/ polishing overall entrepreneurial skills. Thistextbook will be useful to MBA students, participants of executive courses/workshops, practicingmanagers, and readers interested in entrepreneurship and entrepreneurial skill-building.