Description
CENGAGE Enterprise! International Edition 1St Edition by WILLIAM B. GARTNER
Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text. Gartner/Bellamy's ENTERPRISE, INTERNATIONAL EDITION, clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk.This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment. The text emphasizes both ethical issues and global opportunities enterprisers face every day. With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business. The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career. 1. Enterprise: Creating a Framework for Success.2. Enterprisers.3. Enterprising Fundamentals.4. What Is an Enterprise?5. The Legal and Regulatory Environment of Business.6. Discovering Opportunities.7. Feasibility.8. Business Plans and Planning.9. Pathways to Enterprise Creation.10. Purchasing a Business.11. Franchising.12. The Enterprising Mind.13. Branding and Marketing: Refining and Telling the Enterprise's Story.14. Sales, Place, Price, and Service: Engaging Your Customers.15. Finding Resources.16. Monitoring Financial Resources.17. Managing People.18. Managing the Enterprise.19. Personal and Business Transition.20. Creating and Growing the Social Enterprise.