Effective Strategic Management 2/e at Meripustak

Effective Strategic Management 2/e

Books from same Author: Daniel Kipley Ronald Jewe

Books from same Publisher: EUROSPAN GROUP

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  • General Information  
    Author(s)Daniel Kipley Ronald Jewe
    PublisherEUROSPAN GROUP
    ISBN9781516505494
    Pages278
    BindingPaperback with Sewin
    LanguageEnglish
    Publish YearJanuary 2018

    Description

    EUROSPAN GROUP Effective Strategic Management 2/e by Daniel Kipley Ronald Jewe

    Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices.The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership.The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability.Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.