Description
IGI Global Scientific Publishing E-Commerce In Regional Small To Medium Enterprises by Robert Macgregor
E-Commerce in Regional Small to Medium Enterprises produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.