Description
CENGAGE E Business by GARY P. SCHNEIDER
Packed with cutting-edge coverage, the first Europe, Middle East & Africa edition of E-Business equips students with a solid understanding of the dynamics of this fast-paced industry. By detailing how the landscape of online commerce is evolving, this market-leading text delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. 1. Global E-Business 2. An Introduction to Technology 3. Revenue Models 4. Understanding the Consumer 5. The Internet, Digital and Direct Marketing 6. Online Retailing 7. E-Business and B2B 8. Social Media and Virtual Communities 9. Web Servers and E-Mail 10. Regulation in E-Business 11. Web Hosting and E-Business Software 12. Online Security and E-Payment Systems 13. E-Business in Operation 14. Reponsible Business 15. Technology-Enabled Sustainable International Marketing