Digital Marketing 3Rd Edition at Meripustak

Digital Marketing 3Rd Edition

Books from same Author: Seema Gupta

Books from same Publisher: Mc Graw Hill India

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  • General Information  
    Author(s)Seema Gupta
    PublisherMc Graw Hill India
    EditionStandard Edition
    ISBN9789355320407
    Pages576
    BindingSoftcover
    LanguageEnglish
    Publish YearAugust 2022

    Description

    Mc Graw Hill India Digital Marketing 3Rd Edition by Seema Gupta

    Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.Salient Features:1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.3. Addition of relevant case studies across all the chapters4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.5. Provides extensive online content for students and instructors