Description
Pearson Digital Business and E-commerce 8th edition by Dave Chaffey Tanya Hemphill
Understand the crucial aspects of digital business and e-commerce with this best-selling text.Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.Key features include:updated content with the latest information on AI and a focus on digital businessup-to-date information to support your learning around digital transformationNew diagrams and business models to develop your understanding of business concepts and customer user journeysreader-frienly and accessible writing styleWith a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.